Just sharing some of my inconsequential lunch conversations with you... RSS  

Saturday, October 04, 2008

Pararede branding

On the early 2000s I remember having a conversation with a friend about name branding, and used Pararede as an example.

Pararede started its business on networking infrastructures, hence the name (in english something like "For-net"). But the company grew out of its early market and the name just stopped making sense.

On that conversation I advocated Pararede should change its name. My friend disagreed, as a brand's name is a value asset that takes ages to build.

Well, it seems like Pararede opted to change it's name after all. Now it's called Glintt. How strange, a Web2 like name on a company like Pararede...

If you're reading this post, my friend, I'm imaging your reaction: "this doesn't mean they are right, they could be making a big mistake". Well, you're right, Borland did go forth and back to Inprise, only time will tell.

<update>

Well, Glintt is not really Pararede rebrandind, is more like the result of Pararede and Consiste merge. Still Pararede is acquiring Consiste...

</update>

1 comment:

Magalhães said...

Mário,
Pararede is not acquiring Consiste they are merging in equal parts, therefore the new Branding makes sense.

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