Calories...

I've just bought a 2 Lt Coca-Cola bottle, saying in big capital letters: "LESS THEN 1 CALORIE (*)".

Less then1 calorie? Is this possible? I've follow the (*) link, and found out this:

"1 Cal = 1000 cal".

Uau... has Coca-Cola has just invented a measurement unit on a marketing war? As I just found out, no. Wikipedia states:

In non-scientific contexts the kilocalorie is often referred to as a Calorie (capital "C"), or just a calorie, and it has to be inferred from the context that the small calorie is not intended.

Isn't it silly the world we live in?...