New contents for new people

beActive is a cross-media production company targeting young demographics. beActive launched, among others, “Sofia’s Diary”, the multi-channel interactive hit that won the hearts of teenagers all over the world and "Beat Generation", a video based video magazine.

beActive is a cool company defining cool new markets, and you can't be cooler then Marlene Barreto, one of the "Beat Generation" journalists, that after interviewing FHM for the "beat Generation" was asked to pose for them... and accepted! Here's the making of:



Oh, by the way, Marlene is a colleague of ours - we work on the same building on different companies from the same group. Eat your hearts out!