Just sharing some of my inconsequential lunch conversations with you... RSS  

Tuesday, July 29, 2008

The Mojave Experiment

This is hilarious! Microsoft disguised Vista as "Mojave, the next Microsoft OS", and tricked people into test driving it. The result was obvious: everybody though Mojave was great!

Why? First of all because people like to be part of something new. But above all, Vista's problems seem to be emotional ones. Vista was not what some of us expected, so Vista has now a negative irrational and emotional handicap to get by.

This cool experiment (hope it is true, not just marketing) seem to prove that all that Vista's worst problem is it's brand. This is a strange new scenario for Microsoft - at least at a generalized level.

No comments:

Development Catharsis :: Copyright 2006 Mário Romano