Privacy is finally getting EU attention! The recommendation issued today will promote RFID tags while protecting consumers' privacy and security:
- The Commission gave European standardisation bodies the mandate to define a standard sign to identify RFID, to be be displayed wherever tags or readers are located in order to make consumers aware of their presence
- Retailers which use RFID tags to store and track products should deactivate them at the point of sale
- Buyers should be offered an opt-in, meaning that they could agree to keep the tags active if they wish
Being privacy one of the greatest problems we have to solve on our industry, EU is doing the right thing to build trust on this technology. Good move.