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Sunday, December 09, 2007

Better user experience shopping on a supermarket

Here's a nice gadget to do your shopping: MC17 Portable Self-scanning Terminal. While a gadget for your use, it's owned by those shops that are interested in transforming the customer experience with new levels of convenience and self-service. Here's how it works:

When you enter the shop (typically a supermarket), you'll get this portable barcode reader into your basket. While you add products to the basket, you'll barcode the product them, keeping track of your shop list on the device.

The greatest part of the checkout process has just disappeared, opening way for possibilities like uploading the shopping wish list from the internet.

In Portugal, the first implementation is limited to people who carry the shop card. This is a solution we can adopt to raise the customer experience and keep them as customers, but it won't solve most of the problems. For that, we will still rely on RFID.

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